Google
for Education
The 2017 campaign focused on the IT Administrators who want the best technology in the classroom–but they’re forced to make trade-offs between functional needs and aspirational goals.
We created a campaign, bringing out the playful side of being fast, productive and collaborative. The work involved iteration and exporation on an array of static and animated banners, a microsite, a Direct Mailer, as well as establishing the art direction for a series of videos.